Lucky Draw Campaign by Bake by Mel
An interactive digital lucky draw campaign that combines product purchases with a gamified puzzle-collection experience.
Website
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Developed an interactive campaign for Bake By Mel that encouraged customer engagement through a blind-box puzzle mechanic. Customers received one of four unique puzzle pieces with each Dubai Chewy Cookies purchase and had to collect all four pieces to qualify for a prize. The campaign was designed to create a more engaging purchasing experience while supporting prize tracking and redemption.
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- Laravel
- PHP
- MySQL
- JavaScript
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Traditional promotional campaigns can be difficult to make memorable and engaging beyond offering discounts or prizes. Bake By Mel needed a campaign that could encourage repeat purchases while giving customers an interactive reason to participate.
Key features
Blind-box puzzle piece mechanic
Collectible 4-piece puzzle system
Prize qualification & tracking
Purchase-based participation
Screens
